“As a student, I experienced successes and failures that built character and shaped me into who I am today — preparing me to be an entrepreneur,” said Wilson. “I’m always excited to talk with students and am open about my journey.”
Read MoreIn addition to being recognized as a Top Tiger at the 2018 Auburn University Entrepreneurial Summit, Tara Wilson is also being honored this year as Entrepreneur of the Year.
Read MoreTara Wilson Agency stepped out for the first time in 2015 with one employee and no clients. Today, the agency is a two-time Inc. 5,000 company, Nike, Samsung and ESPN are clients, and Wilson’s alma mater, Auburn University, named her Entrepreneur of the Year in 2017.
Read MoreIt’s nearly impossible to scroll through your Instagram feed without seeing a sponsored post or ad by a digital influencer. As the number of Instagram users has ballooned to over 800M and blogging has shifted from a hobby to an industry
Read MoreChoosing a marketing agency is a crucial step in any marketing plan. Whether you’re looking for assistance with strategy, creative, production, or all of the above, you need a trusted partner who can understand your objectives, work collaboratively, and deliver results on time and under budget.
Read MoreFor the first time ever, NIKEiD offered high school athletes the opportunity to create a football cleat with individualized school logos and colors. NIKE at The Star is the exclusive destination to access this service, changing the football gear-up landscape for Frisco’s 10 high schools.
Read MoreThis July, Beautycon returned to LA for a fifth time, bringing “Planet Beautycon” to the west coast. For two days, LA Convention Center was transformed into a beauty mecca swarmed with a record breaking 23,300 attendees eager to trial new products, take Insta-worthy photos, and meet their favorite YouTubers IRL. 200+ brands were on site to attract and engage their consumers, and they came prepared to stand out among the crowds.
Read MoreThere’s nothing as good as being there. Live. In person. It’s great news for those of us in experiential marketing — it makes us irreplaceable. At the same time, we must always challenge ourselves to do our best to make live events exciting.
Read MoreWorking at Tara Wilson Agency, I am surrounded daily by women to watch in experiential marketing. At the same time, I regularly read about people innovating in our field. So, I thought I’d share a round-up of some top women
Read MoreThe subscription market is booming. Recently it’s grown more than 100% with the largest retailers generating more than $2.6 billion in 2016, up from $57 million in 2011. No wonder Pinterest has just launched its own subscription box partnership.
Read MoreWith today’s technology it is growing ever easier for experiential marketers to marry the art of what they do with the science of data. Gaining data from events may not be as easy as setting some filters on Google Analytics, but measuring experiential marketing can be done.
Read MoreYou’ve probably already experienced the focus group approach to gaining customer insights. Or perhaps the in-store survey or man-on-the-street interview? Today, though, an effective way to gain real-time insights is to turn to online communities. Consider these many advantages of this longer-term, targeted approach.
Read MoreMarket research departments leverage every methodology to gain a deeper understanding of customers. They follow them on social media, invite them into online communities, and pay people like me to provide research-driven insights. Yet one of the richest sources of customer insights could be the call center. Consider these many reasons to encourage regular communication between market researchers and the people who speak with customers all of the time.
Read MoreWe are pleased to announce that our agency has been nominated for the AMA Marketer of the Year awards in the category of INTEGRATED MARKETING – BUSINESS TO BUSINESS for our work, Samsung Electronics America MetroPCS 2017 Summer Training Tour.
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