A Cheat Sheet for Choosing a Marketing Agency

Choosing a marketing agency is a crucial step in any marketing plan. Whether you’re looking for assistance with strategy, creative, production, or all of the above, you need a trusted partner who can understand your objectives, work collaboratively, and deliver results on time and under budget.

Read More
Dawn Snodgrass
Case Study: NIKEiD by Frisco ISD

For the first time ever, NIKEiD offered high school athletes the opportunity to create a football cleat with individualized school logos and colors. NIKE at The Star is the exclusive destination to access this service, changing the football gear-up landscape for Frisco’s 10 high schools.

Read More
Tara Wilson
Three Ways Brands Can Stand Out At Festivals

This July, Beautycon returned to LA for a fifth time, bringing “Planet Beautycon” to the west coast. For two days, LA Convention Center was transformed into a beauty mecca swarmed with a record breaking 23,300 attendees eager to trial new products, take Insta-worthy photos, and meet their favorite YouTubers IRL. 200+ brands were on site to attract and engage their consumers, and they came prepared to stand out among the crowds. 

Read More
Tara Wilson
4 Quick Tips for Event Marketing Success

There’s nothing as good as being there. Live. In person. It’s great news for those of us in experiential marketing — it makes us irreplaceable. At the same time, we must always challenge ourselves to do our best to make live events exciting.

Read More
Tara Wilson
The Secret of Real-Time Customer Insights

You’ve probably already experienced the focus group approach to gaining customer insights. Or perhaps the in-store survey or man-on-the-street interview? Today, though, an effective way to gain real-time insights is to turn to online communities. Consider these many advantages of this longer-term, targeted approach.

Read More
Tara Wilson
Why Call Centers Should Report to the Insights Department

Market research departments leverage every methodology to gain a deeper understanding of customers. They follow them on social media, invite them into online communities, and pay people like me to provide research-driven insights. Yet one of the richest sources of customer insights could be the call center. Consider these many reasons to encourage regular communication between market researchers and the people who speak with customers all of the time.

Read More
Tara Wilson