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Nike Lubbock

THEY ASKED
The brand team asked us to create an activation for the Nike Lubbock Factory Store to outfit and inspire athletes for an active summer. The store is considered a hub of the community and the team wanted to foster more awareness of their community partnership.

WE DELIVERED
Ideation | Production & Logistics

We created a day-long experience that would target both Young Athletes (YA) and adults. Utilizing the store’s sport court, we developed an immersive fit experience that kicked off with a series of YA agility drills. The afternoon session was led by a Nike Master Trainer with an NTC inspired workout. Both groups were seeded with hyper-local gear and treated to a smoothie bar and gifting station post workout.

RESULTS
Participation exceeded Nike’s expectations with a 30% increase over forecasted attendance numbers. Additionally, sign up reached max capacity for both activations.

 
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817.764.2601
info@tarawilson.com