Nike: Jersey Journey
The female consumer in Dallas loves football, but she doesn’t always love her jersey. Nike and the NFL collaborated to show women that jerseys can be a feminine, and versatile piece of her seasonal wardrobe.
Tara Wilson Agency built a journey to inspire her through football culture, personalization, and styling to elevate her jersey from game day to every day. We kicked off a weekend of activations with a day long influencer experience at The Star in Frisco, featuring 1:1 customization consultations with Lot Stock and Barrel and a styling moment with local experts to help her reimagine her jersey style. Next, we brought customization and styling services to the fans at The Star and Cowboys game day, taking her jersey from stadium to street.
113 jerseys customized over two days, surpassing the client’s goal by 15%
98,000 likes on influencer Instagram posts
“I’ve never really worn a jersey but I’m going to buy one right now!”
“I told my friend about this but she didn’t come with me. She’s going to be so mad. She’s missing out.”