How do you train the people that train your consumers? That was the challenge put to us by Samsung, which asked us to educate 1,200-plus T-Mobile and MetroPCS sales reps about upcoming product launches. We created four life-simulating learning tracks that included the Samsung Living Room, where repsfully experienced the Samsung home ecosystem (including Gear VR), and the Samsung Pay Pop-Up Shop, which allowed reps to learn the digital pay system by ‘purchasing’ goods. The immersive strategy was a hit. Not only did the event achieve 11.5K in social media engagement (including 800+ tweets), but 95% of attendees rated the training with 5 out of 5 stars.