Samsung asked us to develop an experiential training experience for their 1,200 Field Service Managers (FSMs).
Research | Strategy | Ideation | Production
We built an environment that allowed the FSMs to experience and learn how to sell Samsung Services. We envisioned an urban dweller who might have a bodega next door to her apartment. So, we built an apartment and a bodega in the middle of a ballroom in Las Vegas. They learned how to use Samsung Pay by “paying” for their snacks. Inside the apartment they experienced the ease of connecting Samsung Smart Things to web compatible devices such as the Ring Doorbell.
“I'm gonna get lost in this experience and not remember where I should go. It’s so immersive," said one manager.
Increased rep recommendation rate in store above expectations.