Nike Get Out Here
Activation at Ohio State

 
 
 
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WE MAKE THIS LOOK EASY.

Brands like Nike, ESPN, Samsung, and Ann Taylor count on the Tara Wilson Agency to reach their customers on a deeper, sensory level through B2B events and consumer-facing activations that bring their brand to life. We’re experts in creating the three-dimensional storytelling that creates brand affinity—and lasting relationships.

 
  ESPN   When ESPN asked us to pitch concepts for their College Football Playoff Sponsor Summit in 2017, we developed a concept that merged the excitement of the college football stadium experience (think tailgate parties, raucous fans, and light-flooded night games) with the iconic look and feel of an offensive playbook: ‘X’ and ‘O’-themed vinyls and graphics set the tone at check-in and Learning Center. The Gifting Experience took place in the authentic-feeling locker room we built-out. The result was a major win for the client, who reported RESULTS?

ESPN

When ESPN asked us to pitch concepts for their College Football Playoff Sponsor Summit in 2017, we developed a concept that merged the excitement of the college football stadium experience (think tailgate parties, raucous fans, and light-flooded night games) with the iconic look and feel of an offensive playbook: ‘X’ and ‘O’-themed vinyls and graphics set the tone at check-in and Learning Center. The Gifting Experience took place in the authentic-feeling locker room we built-out. The result was a major win for the client, who reported RESULTS?

  Lou & Grey   At Tara Wilson Agency, we  get the female consumer. We also understand the power of the influencer. We put the two aptitudes to work in designing bicoastal experiences for Ann Taylor’s activewear line, Lou & Grey. The ask: Create impactful experiences that not only connect like-minded consumers, but also to the Lou & Grey brand. We accomplished this through light-hearted kickball events in NYC and L.A. that brought the consumer together with top social media influencers. Held in popular, shop-lined parks, the activations not only inspired women physically and emotionally, it reinforced Lou & Grey’s reputation as a brand that empowers women. Attended by NUMBER? invigorated women, the successful events reached a whopping 2.35 million followers on social media.

Lou & Grey

At Tara Wilson Agency, we getthe female consumer. We also understand the power of the influencer. We put the two aptitudes to work in designing bicoastal experiences for Ann Taylor’s activewear line, Lou & Grey. The ask: Create impactful experiences that not only connect like-minded consumers, but also to the Lou & Grey brand. We accomplished this through light-hearted kickball events in NYC and L.A. that brought the consumer together with top social media influencers. Held in popular, shop-lined parks, the activations not only inspired women physically and emotionally, it reinforced Lou & Grey’s reputation as a brand that empowers women. Attended by NUMBER? invigorated women, the successful events reached a whopping 2.35 million followers on social media.

  Nike   Nike’s Summer Kick-Off Event in Lubbock, TX let us do what we do best: Create a captivating event that exceeded the client’s goals. Working with Nike’stheme of ‘outfitting and inspiring athletes for an active Texas summer,’ we designed a THREE-HOUR? event that included fitness classes taught by Nike Master Trainer, exciting product-giveaways, and fresh merchandising of Nike gear. Not only did we crush Nike’s goal of driving traffic to the store by 30%, we also increased brand-awareness within the community and on social media.

Nike

Nike’s Summer Kick-Off Event in Lubbock, TX let us do what we do best: Create a captivating event that exceeded the client’s goals. Working with Nike’stheme of ‘outfitting and inspiring athletes for an active Texas summer,’ we designed a THREE-HOUR? event that included fitness classes taught by Nike Master Trainer, exciting product-giveaways, and fresh merchandising of Nike gear. Not only did we crush Nike’s goal of driving traffic to the store by 30%, we also increased brand-awareness within the community and on social media.

 
  Metrotex   Sometimes a single activation just isn’t enough. So when Dallas-Fort Worth realtors’ association MetroTex asked us to create a year-long series of activations to celebrate 100 years in the region, we let the creativity flow. Highlights of the 12-month rollout included a breakfast with HGTV stars and authors, Property Brothers, and a dinner with celebrity chef Dean Fearing and Outstanding in the Field, a company which produces large-scale  al freso  meals connecting people to the land and food-producers. MetroTex called the series a hit, noting that the combined social media reach for the events alone was an impressive 650K.

Metrotex

Sometimes a single activation just isn’t enough. So when Dallas-Fort Worth realtors’ association MetroTex asked us to create a year-long series of activations to celebrate 100 years in the region, we let the creativity flow. Highlights of the 12-month rollout included a breakfast with HGTV stars and authors, Property Brothers, and a dinner with celebrity chef Dean Fearing and Outstanding in the Field, a company which produces large-scale al freso meals connecting people to the land and food-producers. MetroTex called the series a hit, noting that the combined social media reach for the events alone was an impressive 650K.

  Samsung   How do you train the people that train your consumers? That was the challenge put to us by Samsung, which asked us to educate 1,200-plus T-Mobile and MetroPCS sales reps about upcoming product launches. We created four life-simulating learning tracks that included the Samsung Living Room, where repsfully experienced the Samsung home ecosystem (including Gear VR), and the Samsung Pay Pop-Up Shop, which allowed reps to learn the digital pay system by ‘purchasing’ goods. The immersive strategy was a hit. Not only did the event achieve 11.5K in social media engagement (including 800+ tweets), but 95% of attendees rated the training with 5 out of 5 stars.

Samsung

How do you train the people that train your consumers? That was the challenge put to us by Samsung, which asked us to educate 1,200-plus T-Mobile and MetroPCS sales reps about upcoming product launches. We created four life-simulating learning tracks that included the Samsung Living Room, where repsfully experienced the Samsung home ecosystem (including Gear VR), and the Samsung Pay Pop-Up Shop, which allowed reps to learn the digital pay system by ‘purchasing’ goods. The immersive strategy was a hit. Not only did the event achieve 11.5K in social media engagement (including 800+ tweets), but 95% of attendees rated the training with 5 out of 5 stars.

 
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Donald Dominga

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vivamus a ante congue, porta nunc nec, hendrerit turpis. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Mauris egestas at nibh nec finibus.

 

4,007

Miles Flown

 
 

23,003

Cups of Coffee

 
 

14

Cities

 
 

13

Happy Clients

 
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