The Business Case: Why WNBA All-Star is a Beauty Brand Goldmine
It’s no secret that women’s sports are surging. WNBA viewership is up over 200% since 2022, and ticket sales for 2024 already shattered records. This highly engaged, beauty-conscious audience is 44% women, with 32% of viewers aged 35-54—a prime demographic for prestige and mass beauty brands.
Pop-Ups Drive Immediate ROI & Brand Love
At major cultural moments like WNBA All-Star, brands that activate win on three fronts:
Instant Product Trial & Sales – According to a SheSpeaks blog article, sampling + live experiences outperform digital ads, driving up to 92% purchase intent.
Social Buzz That Converts – Fans and influencers create organic UGC that boosts brand awareness and online sales. Incorporating UGC into your campaigns can lead to a 29% boost in web conversions.
WNBA Players = Beauty’s Next Big Influencers – Athletes like Caitlin Clark, A’ja Wilson, Kelsey Plum, and Angel Reese are shaping beauty trends on and off the court. More WNBA stars are landing beauty deals—who’s next to partner with your brand?
How to Get in the Game
WNBA All-Star is more than a game—it’s a movement. And beauty brands that pop up will cement themselves at the center of it, capturing an untapped yet highly engaged audience before the competition does.
We’re bringing big brands to the WNBA All Star Games in Indianapolis this July. Book time with our team to learn how to take your brand to the next level.