Brands are thinking beyond booths and banners in 2025. If you're trying to win attention (and build loyalty) you need more than a good product. You need to deliver an experience worth remembering and worth sharing. Here's what's trending in experiential marketing right now.

Urban Outfitters is redefining the back-to-school season with its innovative "UO Hauls" campaign. By merging practical needs with immersive experiences, the brand is creating memorable moments that resonate with Gen Z consumers.

If you’re trying to reach Gen Z or Gen Alpha, you can’t just tell them— you have to show them. Supergoop! gets that. Their recent takeover of Pizza Leila wasn’t just a clever brand stunt—it was a full-blown, on-trend experience designed to make sunscreen relevant (and cool) to the next generation.

Ulta Beauty didn’t wait until the expo doors opened to win over Gen Z and Gen Alpha—they captured their attention (and affection) the moment attendees arrived. In this edition, we’re breaking down exactly how they did it—and what your brand can learn from their approach.

It’s no secret that women’s sports are surging. WNBA viewership is up over 200% since 2022, and ticket sales for 2024 already shattered records. This highly engaged, beauty-conscious audience is 44% women, with 32% of viewers aged 35-54—a prime demographic for prestige and mass beauty brands.

Experiential marketing isn’t just making a comeback—it’s becoming a must-have strategy for brands looking to drive real consumer engagement, social media virality, and long-term loyalty. In 2025, brands that invest in immersive activations aren’t just creating moments; they’re generating massive ROI.

Nike’s partnership with Kim Kardashian’s SKIMS isn’t just a collaboration—it’s a statement. With a focus on fit, function, and female athletes, this move signals Nike’s ambition to redefine performance wear for women.

If your brand isn’t showing up where fans, athletes, and culture collide, you’re missing out on serious exposure. Here are the top 3 sports events where beauty and sportswear brands should be activating this year.