How Do You Measure a Feeling?
The Metrics Behind the Moments: Measuring Emotion in Experiential
Experiential marketing is built on emotion—but for too long, the industry relied on surface-level metrics to track success. Social shares, impressions, headcount’s? They matter, but they don’t tell the full story.
Today, the best brands are investing in ways to measure how their audience feels—not just what they do.
Here are 3 ways we’re seeing it done:
Dwell Time + Flow Mapping
The longer someone lingers, the more engaged they are. Heat maps and beacon data can show exactly where the magic is happening—and where you might be losing them.
Sentiment Tracking
Live polling, feedback kiosks, and social listening tools are being used on-site and post-event to track real-time audience emotion and recall.
Biometric Feedback (Yes, really.)
Some brands are experimenting with emotion detection tech—like facial expression AI and pulse sensors—to track peak moments of connection.
Bottom Line: It’s not enough for your activation to go viral. It has to feel good, and the data should prove it.
Want to know what your audience truly felt? Let’s build an experience that’s worth the analytics. Book a call.
Tara Wilson
Founder and CEO: Tara Wilson Agency