Pizza, SPF, and a Whole Lot of Glow
How Supergoop! Made Sunscreen Hot with Gen Z
If you’re trying to reach Gen Z or Gen Alpha, you can’t just tell them— you have to show them. Supergoop! gets that. Their recent takeover of Pizza Leila wasn’t just a clever brand stunt—it was a full-blown, on-trend experience designed to make sunscreen relevant (and cool) to the next generation.
🍕 A Pizza Takeover with a Purpose
Supergoop! served up “hot, fresh, and gorgeous” looks alongside pizza, spotlighting their Glow Screen SPF 40 with the tagline: “All glow. No grease.” It was clever. It was fun. But it was also strategic.
Why? Because Gen Z is more likely to trust a brand that shows up in their world—offline and on social.
☀️ Fighting Misinformation with Experience
An eye-opening stat: 28% of 18–26-year-olds don’t believe suntans cause skin cancer, according to a recent survey from the American Academy of Dermatology.
Supergoop! knows awareness alone isn’t enough. Their mission? Educate through activation. That’s why they’ve launched everything from their Sun Care Concierge to immersive takeovers like this one. They meet their audience where they are—and serve value in memorable, photo-ready moments.
📌 The Lesson: Experience = Connection
Gen Z and Alpha don’t want ads. They want interactions. They crave moments they can feel, share, and talk about. Supergoop! isn’t just selling SPF—they’re creating culture around it.
If you’re trying to break through the noise and connect with younger consumers, this is the kind of bold, well-aligned execution to study.
Want More Strategies That Work?
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Tara Wilson
Founder and CEO: Tara Wilson Agency