Pizza, SPF, and a Whole Lot of Glow
How Supergoop! Made Sunscreen Hot with Gen Z
If you want to reach Gen Z and Gen Alpha, you cannot rely on telling. You have to show. Supergoop understands this better than almost any beauty brand today.
Their recent takeover of Pizza Leila was more than a playful stunt. It was an on trend, culturally aligned experience designed to make sunscreen feel relevant, social friendly, and genuinely fun for the next generation of consumers.
Here is what they did, why it worked, and what your brand can learn from it.
🍕 A Pizza Takeover with a Purpose
Supergoop created an unexpected pairing: sunscreen and pizza. At first glance, it feels playful. On a deeper level, it is strategic.
The activation spotlighted Glow Screen SPF 40 with the cheeky line:
“All glow. No grease.”
Guests enjoyed slices while discovering the product in an environment that was youthful, bright, and easy to share online.
This was smart for three reasons:
Gen Z responds to brands that show up in culturally relevant places.
Food based activations are highly shareable and tap into social behavior.
The vibe matched the product benefit: fun, glowing, and effortless.
Supergoop did not wait for consumers to visit them. They showed up where their audience already spends time.
☀️ Fighting Misinformation with Experience
Here is the reality:
A recent survey from the American Academy of Dermatology revealed that 28 percent of 18 to 26 year olds do not believe suntans cause skin cancer.
That means the challenge is not awareness. It is misinformation.
Supergoop continues to invest in education through hands on experiences. Their Sun Care Concierge, retail takeovers, and interactive SPF activations inspire learning in a way that feels modern and accessible.
They teach by showing.
They educate by engaging.
They change behavior by creating memorable moments.
This is what next generation health and beauty communication looks like.
📌 The Lesson: Experience = Connection
Gen Z and Gen Alpha do not want ads. They want interactions they can feel, share, and react to.
Supergoop is not only selling SPF. They are shaping culture around it. They turn a routine product into a lifestyle moment. They make sunscreen something people want to talk about.
If your brand is trying to break through the noise, this is the playbook to study:
Show up in unexpected, organic environments.
Create moments people want to photograph.
Connect education to experience.
Lead with humor, confidence, and cultural fluency.
When you meet consumers in their world and speak their language, you earn attention and loyalty faster than any traditional campaign.
Want More Strategies That Work?
We’ve put together a FREE guide to help your brand win the attention—and loyalty—of Gen Z and Alpha.
Tara Wilson
Founder and CEO: Tara Wilson Agency