We created Run Club experiences for the Nike x Hibbett consumer in key markets to position Hibbett as a trusted retailer for running footwear and apparel.  To launch the Vomero Plus, selling in select Hibbett stores, we executed two Run Club activations in Huntsville, AL and Greensboro, NC. 

Athletes from Rocket City Runners and HBCU Strong Run Club were invited to trial the new Vomero Plus while experiencing a live DJ for pre and post run hype as well as a Recovery Station featuring the Hyperboot by Nike x Hyperice.  This late summer experience was enhanced with healthy food favorites from local vendors and iced cooling towels for that post-run cooldown.  The Greensboro event was extended to local HBCU, North Caroline A&T, as a “welcome back” gathering for students returning for the fall semester.

Each event served as the official kick-off to a year-long Nike x Hibbett running partnership with local community Run Clubs as well as a driver for product education and trialing of the Nike Vomero Plus.