THE PLAYBOOK FOR BRAND VISIBILITY IN 2025

If your brand isn’t showing up where fans, athletes, and culture collide, you’re missing out on serious exposure. Here are the top 3 sports events where beauty and sportswear brands should be activating this year:

WNBA All-Star Game (July 2025 – Indianapolis, IN)

Women’s basketball has always been powerful and now everyone knows it. The game is finally having its moment and it’s major. With record-breaking viewership and fan engagement, this is the perfect stage for sportswear, athleisure, and beauty brands to tap into a passionate, rapidly growing audience.

U.S. Open (August–September 2025 – New York, NY)

Tennis is where sport meets style, and the U.S. Open is the place to showcase luxury athleisure, beauty, and fitness gear. With a mix of celebrities, influencers, and dedicated fans, this event offers premium brand exposure.

NWSL Championship (November 2025 – Location TBD)

Women’s soccer is on fire, and the NWSL Championship brings together die-hard fans and top-tier athletes. A prime opportunity for performance-driven brands to connect with consumers who prioritize both fashion and function.

---

Want to get in the game? We’re here to help. Tara Wilson Agency creates activations for sportswear and beauty brands. If this sounds like a play you need in your brand playbook, let’s discover how your brand can capture attention at these major sports moments.