So Let ‘Em Talk: The Biggest Stories in Brand Marketing This Week.
Nike x SKIMS: A Power Play for Women’s Sportswear
Nike’s partnership with Kim Kardashian’s SKIMS isn’t just a collaboration—it’s a statement. With a focus on fit, function, and female athletes, this move signals Nike’s ambition to redefine performance wear for women. The message is clear: women’s sports aren’t an afterthought, they’re the future.
Poppi: The Vending Machine Heard ‘Round the Internet
Poppi pulled off a classic marketing win—get people talking, no matter what. Their over-the-top influencer vending machine stunt sparked both buzz and backlash, but in the end, the brand came out on top. Co-founder and CBO Allison Ellsworth shut down the criticism with a bold, no-nonsense response, turning skepticism into even more attention. Love it or hate it, Poppi proved one thing: if you're not part of the conversation, you're not in the game.
Rhode Hits the West Coast with a Pop-Up to Remember
For one week only, Rhode is bringing its viral beauty must-haves to life in a stunning brick-and-mortar space. From cult-favorite lip tints to the brand-new contouring lip liners, the pop-up is more than just a shopping destination—it’s an immersive beauty experience. Founder Hailey Bieber made it clear: Rhode is for everyone. With accessibility and inclusivity at the core, this activation isn’t just about selling products—it’s about building a community.
Looking for a fresh, exciting way to engage with your audience? Here’s why pop-up activations at women’s sporting events are A MUST in 2025:
Don't Get Left Behind: Connect with Loyal Fans
Women’s sports fans are passionate and loyal. By popping-up at these events, your brand can create unforgettable experiences with an audience that’s emotionally invested. Many retailers have already caught on; in fact, 63% of retailers open a pop-up with the goal to improve customer connection according to CapitalOne Shopping Research.
Pop-Up Shops Generate Billions
Did you know that temporary retail spaces generate up to $80 billion annually, with projections to exceed $95 billion by 2025? Pop-up shops are no longer just a trend — they’re a revenue-driving powerhouse.
With the explosive growth of women’s sports, brands that fail to activate pop-ups at these events are missing out on a lucrative, engaged audience eager for premium experiences and merchandise.
Boost On-the-Ground Engagement
Nothing beats face-to-face interaction! At a women’s sports event, your brand can engage directly with fans, offering exclusive experiences, giveaways, and more — all in the heart of the action.
Are you looking to get your brand involved with 2025’s biggest moments in women’s sports?