At Super Bowl LIX, Nike and City Gear didn’t just show up—they created The Big Sneak-Easy: a culture-first experience that merged community and creativity in the heart of New Orleans.

What’s inside the case study:
✔️ Strategic breakdown of influencer seeding (4M+ impressions)
✔️ Real metrics: social reach and sales impact
✔️ Creative highlights, key takeaways, and production insights

Download the full case study to see how we turned product storytelling into a cultural moment.